Letsbuy.com Shuts Down Operations Following Acquisition by Flipkart

letsbuy flipkart logo

Following acquisition by Flipkart.com in February, online retailer letsbuy.com has shut down its operations in India. Users landing on the home page are being shown a message stating that letsbuy has merged its operations with flipkart – the largest player in the category. All the links in the header now point to corresponding categories on flipkart. Here is the full message:

Dear Visitor,

Thank you for your valuable patronage to letsbuy.com. In order to further improve your shopping experience, we have integrated our operations with the largest player in the category – FLIPKART.COM. We are redirecting all our visitors to Flipkart.com where you can avail the same exciting offers on the entire range of products.

For our existing customers, your order history and status remains secure with us. You can get all details about your existing orders by dialing : 0124 4901234 (from 8 AM to 9 PM )

We once again thank you for your continued patronage and look forward to providing even better shopping experience, now through Flipkart.

Yours sincerely, 
The Letsbuy team

There were multiple speculations as to what flipkart wants to do with letsbuy when it acquired it in February and one of them did point at such an outcome. Letsbuy was the biggest competitor for flipkart as far as electronics & gadgets sale was concerned. Eliminating a bigger competitor will enable flipkart to monopolize the category. However, what they probably fail to understand is that electronics and gadget online shoppers are probably the smartest of all and possess the ability to figure out when they are not being offered the best deal.

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