PluggdIn is reporting that India’s leading ecommerce site flipkart.com has acquired letsbuy.com. Letsbuy was Flipkart’s biggest competitor in the consumer electronics space. Flipkart has seen tremendous growth in online sales of books & media sales. However, letsbuy has enjoyed a much better place in online sales of consumer electronics with a much larger catalog and all India shipping – things where flipkart falls back. With this acquisition, flipkart aims to become the leading online retailer of consumer electronics in India.
Flipkart + Letsbuy can be a winning combination if the resulting company has a catalogue as wide as letsbuy in electronics & follows the processes of flipkart. Letsbuy has a sloppy delivery and customer service, whereas flipkart has an awesome self delivery and a customer service which actually listens to you and understands your issues. Together they have the potential to become a solid ecommerce player in India and give a healthy competition to any new player (domestic or foreign).
We will keep our fingers crossed.
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