Flipkart.com, one of India’s biggest online retailer has launched an eBook store under its flyte digital store strategy. Though a bit late than planned, the eBook store from flipkart offers around 64,000 eBooks at the time of launch.
The eBook store app is currently only available for Android based devices, however, flipkart is working on apps for other platforms. The Android app enables users to purchase (using flipkart wallet), download and read eBooks in the app. Furthermore, users can download each eBook on up to 6 devices at once.
The catalog offers a lot of free eBooks which can be downloaded for free. For paid eBooks, users can download a free preview in order to decide whether to buy the book or not. The pricing of an eBook is marginally cheaper than its physical version.
Though the eBooks from flipkart are delivered in a proprietary format and cannot be read on eBook readers other than flipkart’s own, it is a great move by flipkart and should be welcomed by bookworms in India. With the availability of apps across various other platforms, their eBook store should gain further popularity in India.
