Star India is launching a new channel called Star World Premiere in HD for the tech savvy generation in India which will air popular TV shows from USA at the same time they are aired there. This is a first of a kind initiative taken in India and will let users watch the latest shows at the same time with the rest of the world.
The channel will air 26 of America’s most popular TV shows in their current season.
Star World Premiere HD has confirmed in a tweet that the channel will be available on TataSky HD platform from 24th September 2013 onwards:
24th September onwards, Star World Premiere will be available on Tata Sky HD.
— Star World Premiere (@SWPremiere) September 20, 2013
This is a really good news for TataSky HD subscribers. Given the platform’s shortcomings in technical capability to beam a decent amount of HD channels in the extremely competitive HD DTH arena, this move is going to pacify a lot of frustrated subscribers.
TataSky is also making an investment of about INR 900 crores in order to replace all the old MPEG-2 set top boxes with MPEG-4 set top boxes free of cost for the customers. The move which will be completed by mid 2014 will enable TataSky to beam more than 300 channels up the current 230.
