Airtel goes for rebranding, unveils a new logo

Bharti is is all set to re-brand itself. They have put in 300 crores for a makeover all over the world. The re-branding was done by JWT and is believed to be launched next week.

For the first time in over 15 years they are going to get a completely new logo. The logo is a stylized character a with airtel (all small) written at the bottom. It certainly looks fresh and simple but I am not to sure about the font they used. It somehow doesn’t look professionally done at all. What’s your take?

[via – IndiaMag]

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7 Responses to this post

  1. Shobhit says:

    Per me, the fonts are the best as it some wat depicts the Devanagari script (Hindi) fonts in general, hence giving the name Bharti a context here.

  2. Setu Garg says:

    I don't like it. I like the current logo better. Its like an icon. And what's the TT symbol on the top?

  3. not sure says:

    looks similiar to vodafone one

  4. bottleHeD says:

    This is a wierd rebranding. There was no need for one, and the end result is terrible.

  5. Vinni says:

    Looks more like.. rotated videocon symbol 😀

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