Airtel goes for rebranding, unveils a new logo
Bharti is is all set to re-brand itself. They have put in 300 crores for a makeover all over the world. The re-branding was done by JWT and is believed to be launched next week.
For the first time in over 15 years they are going to get a completely new logo. The logo is a stylized character a with airtel (all small) written at the bottom. It certainly looks fresh and simple but I am not to sure about the font they used. It somehow doesn’t look professionally done at all. What’s your take?
[via - IndiaMag]
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Per me, the fonts are the best as it some wat depicts the Devanagari script (Hindi) fonts in general, hence giving the name Bharti a context here.
I don't like it. I like the current logo better. Its like an icon. And what's the TT symbol on the top?
Probably a misprint, but that's how it is going around the internet. I hope it's not there in the real one!
looks similiar to vodafone one
This is a wierd rebranding. There was no need for one, and the end result is terrible.
I agree. Some of us like the previous logo.
Looks more like.. rotated videocon symbol
http://en.wikipedia.org/wiki/File:Videocon_Logo.s…