A couple of days after launching the marketplace in India, Amazon.in has partnered will sellers to offer electronics for sale in India. The new categories introduced are mobiles, cameras & portable media players. There are a couple of sellers that are selling the latest gadgets in these categories and are also participating in the fulfilled by amazon program.
In addition, amazon is also selling their kindle e-book reader in India via Croma Retail. All the models of kindle (including Kindle Fire and paperwhite) which were previously not available in India are now being officially sold by Croma retail on amazon.in.
Amazon seems to be taking a very patient approach to enter a market already filled with a plethora of local players. It looks like they are taking their time to analyze the market, figure out the best strategy and then enter. It will be really interesting to see what changes they bring in this ecosystem in India.
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