Back in 2008, TataSky broke the 100 rupees subscription price barrier and sparked stiff competition in the DTH space. They have done it again by launching India’s cheapest HD set top box priced at INR 2599. The new set top box delivers HD signals at 1080i in 16:9 format with 5.1 channel Dolby digital surround sound.
Tata Sky HD will offer Star Plus HD & Star Movies HD in addition to National Geographic HD and Discovery HD. HD movies and sports channels will be added later on.
As part of launch offer, all existing Tata Sky subscribers who upgrade to Tata Sky HD will get the HD Gold Pack free for an entire year. All new Tata Sky HD subscribers would be offered the HD Gold pack free for the first two months.
The success and failure of the service will depend primarily on the subscription price of HD channels. Indian consumers are extremely price conscious. In addition to high entry cost, many consumers do not adopt DTH primarily because they feel that the subscription price is too high compared to their local cable charges.
No word yet on availability of TataSky+ HD. A bad move, according to me, as TataSky+ consumers, being the premium segment, are most likely to upgrade first.
[via India Info Line]
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