With Sun Direct DTH already offering Discovery & National Geographic channels in HD quality in India, other operators are also exploring the High Definition space. Since the commonwealth games 2010 in India are planned to be transmitted in HD, Tata Sky has revealed its plan to gear up to provide HD transmissions in India ahead of the games.
"Every DTH operator today is offering almost the same channels at competitive pricing. It will be the interactive services and the additional features that would help differentiate between the operators," Tata Sky Chief Marketing Officer Vikram Mehra told PTI.
Tata Sky is placed third after Dish TV and Sun Direct out of the seven DTH operators in India.
HD ready & Full HD LCD TVs are already gaining popularity in India thanks to stiff competition among the major players like LG, Samsung & Sony.
HD transmissions offer 5 times more pixels than SD transmission. HD ready transmission at 720p or 1080i are substantially superior to their SD counterparts as they offer much better picture quality & Dolby Digital 5.1 audio.
Notably, Tata Sky+, company’s premium PVR offering already has the hardware capabilities and required interfaces (ports) to handle HD content.
As the DTH market has become saturated with seven players offering almost the same stuff at the same price, it is imperative that companies will look for technical advancements in order to lure more customers. It will be interesting to see the HD revolution in India.
[via Economic Times]
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