The TATA Group in a joint venture with STAR launched the Tata Sky DTH services in India on 8th August, 2006. Taking a majority of market share from DishTV, they have more of less monopolized the market until a few days back. With the launch of Reliance’s Big TV and Airtel’s Digital TV (and all the hype created with the ad campaign wars), Tata Sky might loose a chunk of its market share to these guys.
In an effort to stay ahead in the race, the Tata’s are gonna launch the Tata Sky+ DTH service in India soon. This will be a DVR based service offering MPEG4 compression wherein the user can record, pause and rewind live TV.
Tata Sky+ has MPEG4 technology, and an in-built personal video recorder that enables you to record live TV, play back a recorded programme and pause & rewind live TV. These features are not available on Tata Sky service.
You can record up to 45 hours of live TV with Tata Sky+. At the press of a button, you have the flexibility to:
You can playback the recorded programme at any time convenient to you.
If you want to record all episodes of a programme back-to-back, you don’t need to set individual recordings for each episode. Just set a ‘series link’ for the programme after you set the programme for recording. This will ensure that all episodes of the programme get automatically recorded. You can now play back all the episodes at a time to convenient to you.
The hard disk capacity is 160 GB. There are 3 modes to manage the disk space – Automatic, Warning and Manual.
The price of the digicomp (hardware) is INR 8999. Installation charges INR 1000 are extra. In addition to the standard package mothly fee for the standard Tata Sky service, one has to pay a monthly charge of INR 50 for the Tata Sky+ service. However, the launch offer will include lifetime waiver of this fee.
This is very good news for Indian customers. With major players getting into a war on this front, we can expect better services and hope that some day, we will get HD broadcasts and other services similar to TiVO etc. in the US. The price might be a little high right now, but with the competition pumping up and players like Reliance and Airtel in the field, it is bound to go down.
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