How many HD channels does your DTH provider offer you? Well, if you are a subscriber of Dish TV, you can put an evil smile on your face and bitch about the other DTH providers at this time.
India’s first & Asia’s largest DTH operator, Dish TV now offers 30 HD channels to its HD subscribers. The channels include: Zee TV, Zee Cinema, Zee News, Zee Studio, Zee Caf , HBO, Movies Now, Discovery, National Geographic, Animal Planet, Zee Talkies, Zee Bangla, Zee Telugu, Zee Kannada, Times Now, ET Now, Cartoon Network, POGO, Ten Sports, AXN, MTV, VH1, WB, Pix, TLC, Ten Cricket, UTV Action, UTV Movies, Sony and Colors. Phew.
If you subscribe to all the HD entertainment channels on Dish TV, you will have to pay up INR 225 per month. To enjoy the world cup in HD, you will have to shell out an additional INR 150 per month. That’s a whooping INR 375 per month just for HD channels! You might think that its too expensive, but have a look at the HD channel list again and you will find that most of what you might want to watch is now covered in HD (except Star Plus, if you watch it).
This is undoubtedly a solid response to TataSky’s super competitive pricing of its set top boxes which led to lots of subscribers jumping to TataSky’s boat. Let’s see what the other players will do to respond to this. Because if they do not, they will loose subscribers, owing to low switching cost (thanks to TataSky’s aggressive pricing).
Here is what other DTH operators are offering in the HD space:
|TataSky||National Geographic HD, Discovery HD, Star Plus HD, Star Gold HD, Star Movies HD, Star World HD along with IPL in HD|
|Reliance||National Geographic HD along with Cricket World Cup in HD|
|Airtel Digital TV HD||National Geographic HD along with Cricket World Cup in HD|
|Sun Direct HD||Tamil HD movies, Tamil HD songs, Telgu HD movies, Telgu HD Songs, Movies Now HD, Discovery HD, National Geographic HD and DD HD|
|Videon d2h HD||Discovery HD, NGC HD, Movies Now HD, Travel XP, HD Active Music and HD d2h Movies|
Time to switch to Dish TV?
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