In an attempt to further fuel the HD war in India, Airtel Digital TV has added 4 new true HD channels to its bouquet. These channels are:
This move takes Airtel Digital TV’s HD offering to 11 true HD channels. Surprisingly, they still do not offer Star Cricket HD & ESPN HD. Nevertheless, this is good news for all their subscribers. They have also introduced a couple of HD plans for their subscribers which offer different combinations of these channels.
Despite being maxed out on their transponder space, TataSky squeezed in ESPN HD (by dropping a few SD channels) last month bringing their HD channel offering to 8 true HD channels. This clearly shows that DTH operators are thriving to offer as much HD channels as they can to rope in more customer. And with Cable operators gearing up to offer HD services next year, they really need to buckle up.
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